在秀姑巒溪的故鄉 水質純淨而甜美
和煦陽光照耀花東縱谷 得天獨厚的風土條件 農人齊心的無私奉獻
成就了縱谷沃土上豐饒的金黃 這是身為富里人的榮耀與驕傲

位於台灣花蓮縣南端的富里鄉，擁有適合稻米與多種農作物生長的絕佳氣候與環境，農人們滴下禾土的汗水收成了遠近馳名的「高雄139號」米種。扮演協助在地農民生產、銷售與訓練的富里鄉農會，為將在地優質農產品推廣至台灣以及世界各地，成立「富麗富里」品牌，期盼透過多樣的優質農產品，與所有消費者分享這來自縱谷秘境的農情味。

富麗米台灣米的品種與品質特性

台灣屬於亞熱帶氣候，是世界上生產日本型稻最溫暖的地區之一。經過中、日育種學家近百年的努力，培育出超過20個融合臺灣氣候與水土的日本型水稻品種，稱為「良質米品種」，口感與日本銘柄米品種並駕齊驅，更具有香、Q、軟，富里地區以高雄139號、及益全香米二個品種最受消費者者及日本在臺人士的喜愛。

對富里鄉的農民來說，高雄139號品種稻米是個特別的孩子。高雄139號從開花到成熟的時間較其他品種長，栽種地區也有所限制，甚至因米粒外觀腹白較多，不如其他品種來的晶瑩好看，在比賽時常常是最吃虧的。還好，上天總是公平的，富里鄉特殊的風土條件以及農人們對土地的熱情，高雄139號竟在此得以將優點發揮得淋漓盡致，在這種出的米粒大而飽滿、透明度佳、光澤、Q度、咬勁與甜度皆為上上之選。高雄139號與富里鄉就像天造地設的一對，彼此都找到了最佳夥伴！富里鄉農會所出品的「富麗米」，經過農人齊心努力與農會層層把關，漸漸打響名號；甚至站上國際舞台，連對稻米最挑惕的日本人都大為驚豔，還給了這款稻米「醜美人」的外號，也成為富里人最大的驕傲！創造出臺灣「富麗米」的美譽

在富里鄉和煦陽光、甜淨純水與縱谷沃土孕育下，烹煮時散發出的獨特芋頭香氣的台農71號，是由日本稻種「絹光」與台灣本土種「台梗4號」所配種而成的稻米品種。其株高適中、株型佳且對多數病蟲害具中等而較持久之抗性，是一款適合台灣第二期作栽培的品種。其品種米粒短圓而飽滿、外觀晶瑩剔透且米飯黏彈性佳，適合全家大小一同享用。是目前臺灣最熱門的品種。

本會之碾米工廠已被日本方面認定為加工環境績優之廠商，特別嚴格要求儲藏、碾製、色彩選別、及包裝等各個過程的衛生安全與品質，並連續兩年(2004、2005)外銷日本，本會所生產之衛生、高品質的富麗米，有信心滿足消費者安全、安心、美味的要求。

新米收穫期於6～7月及11～12月。

In the hometown of Xiuguluan River, the water quality is pure and sweet.
The warm sunlight shines on the Hualien-Taitung Valley, blessed with unique natural conditions, and the farmers' selfless dedication. Achieving the bountiful golden harvest on the fertile land of the valley is the honor and pride of being a resident of Fuli.

Located at the southern end of Hualien County, Taiwan, Fuli Township boasts an excellent climate and environment suitable for the growth of rice and various crops. The farmers' hard work has yielded the renowned "Kaohsiung No. 139" rice variety. The Fuli Township Farmers' Association, which assists local farmers in production, sales, and training, has established the "Fuli Fuli" brand to promote high-quality local agricultural products to Taiwan and the world. They hope to share the agricultural essence from the secret valley with all consumers through a variety of high-quality agricultural products.

The Varieties and Quality Characteristics of Fuli Rice in Taiwan

Taiwan belongs to a subtropical climate and is one of the warmest regions in the world for producing Japanese-style rice. After nearly a hundred years of efforts by Chinese and Japanese breeders, over 20 varieties of Japanese-style rice that integrate Taiwan's climate and soil have been developed, known as "high-quality rice varieties." These varieties are on par with renowned Japanese rice in terms of taste and also possess fragrance, chewiness, and softness. The Fuli area is most favored by consumers and Japanese residents in Taiwan for its two rice varieties: Kaohsiung No. 139 and Yichuan Fragrant Rice.

For the farmers of Fuli Township, the Kaohsiung No. 139 rice variety is a special child. The Kaohsiung No. 139 takes longer to go from flowering to maturity compared to other varieties, and its cultivation area is also limited. Even the appearance of the grains, which have more white belly, is not as visually appealing as other varieties, often putting it at a disadvantage in competitions. Fortunately, nature is always fair. The unique climatic conditions of Fuli Township and the farmers' passion for the land have allowed Kaohsiung No. 139 to fully showcase its advantages here. The rice produced is large, plump, with excellent transparency, luster, chewiness, bite, and sweetness, making it a top choice. Kaohsiung No. 139 and Fuli Township are like a match made in heaven, each finding the perfect partner in the other! The "Fuli Rice" produced by the Fuli Township Farmers' Association, through the concerted efforts of the farmers and the meticulous quality control of the association, has gradually gained a reputation. It has even made its way onto the international stage, impressing even the most discerning Japanese rice connoisseurs, who nicknamed it "Ugly Beauty." This has become the greatest pride of the people of Fuli, creating the esteemed reputation of "Fuli Rice" in Taiwan.

In Fuli Township, nurtured by warm sunshine, pure sweet water, and fertile valley soil, the Tainung No. 71 rice variety, which emits a unique taro aroma when cooked, is a hybrid of the Japanese rice variety "Kinkou" and the local Taiwanese variety "Taikeng No. 4." It has a moderate plant height, an excellent plant type, and medium to long-lasting resistance to most pests and diseases, making it suitable for Taiwan's second cropping season. Its grains are short, round, and plump, with a translucent appearance and excellent stickiness, making it suitable for the whole family to enjoy together. It is currently the most popular variety in Taiwan.

Our rice milling factory has been recognized by Japan as a manufacturer with an excellent processing environment. It strictly adheres to hygiene, safety, and quality standards in all processes, including storage, milling, color sorting, and packaging. For two consecutive years (2004, 2005), we have exported to Japan. We are confident that our hygienic and high-quality Fuli rice can meet consumers' demands for safety, peace of mind, and deliciousness.

The new rice harvest period is from June to July and from November to December.