Tachia Farmers' Association 台中市大甲區農會

以「原鄉味」自創品牌
創新、研發、品牌

大甲區位於台中市的西北角，南北端各有大甲、大安兩溪貫穿而過，水源充足，全鎮除了鐵砧山一帶為丘陵地之外，其餘均為平原，土質肥沃，是農業發展的最佳環境，並以「原鄉味」自創品牌，嚴格要求農產品品質及加工過程，以建立口碑。目前已創立之產品包括「原鄉味－良質米系列」、「原鄉味－香芋酥」、「原鄉味－芋仔冰」、「原鄉味－紫芋麵」、「原鄉味－冷凍芋塊」、「原鄉味－生鮮芋頭」…等，無論在品質、風味或包裝上，均受到全國各地消費者的肯定和支持。

以芋頭為例：本地產量為全台之冠，品質雖優但在產量過剩時常導致價格暴跌，本會為落實調節大甲芋頭產銷之目的，積極規劃成立芋頭加工事業，將生產過剩之大甲芋頭（使用量約為大甲產量之20％）加工製成芋角、芋丁、芋泥、芋片、芋圓等產品，透過產地之初級加工，期以提高其附加價值，並逐漸擴展至其他農產品，使大甲農產品之價格得以提昇。

With the self-created brand "Yuan Xiang Wei"...Innovation, Research & Development, Brand...

Tachia District is located in the northwest corner of Taichung City, with the Tachia and Daan rivers running through it from north to south, providing ample water resources. Except for the hilly area around Tiezhen Mountain, the rest of the town is flat and fertile, making it an ideal environment for agricultural development. The district has established its own brand, "Yuan Xiang Wei," which strictly demands high quality and processing standards for its agricultural products to build a good reputation. The products currently established include "Original Flavor - Quality Rice Series," "Original Flavor - Taro Pastry," "Original Flavor - Taro Ice," "Original Flavor - Purple Taro Noodles," "Original Flavor - Frozen Taro Cubes," "Original Flavor - Fresh Taro," etc. Regardless of quality, flavor, or packaging, they have received recognition and support from consumers nationwide.

Taking taro as an example: The local production is the highest in Taiwan. Although the quality is excellent, the price often plummets when there is an oversupply. To achieve the goal of regulating the production and sales of Tachia taro, we are actively planning to establish a taro processing business. We will process the surplus Tachia taro (about 20% of the Tachia production) into products such as taro cubes, taro bits, taro paste, taro chips, and taro balls. Through primary processing at the production site, the aim is to increase its added value and gradually expand to other agricultural products, thereby raising the prices of Tachia's agricultural products.